And as always when someone comes up with a new (and lucrative) way of doing things, others are bound to follow: King’s Bubble Witch 3, Rovio’s soft launched Angry Birds Match and many others have already jumped on this “light meta bandwagon”. By adding a pinch of decoration and storytelling meta game to the mix, casual match3 enthusiasts have finally something fresh and new on their tables – and they’ve loved it. Now this dogma is being questioned by the exploding success of Playrix’s Gardenscapes (and Fishdom). Until quite recently casual match3s have been quite happy with sticking to the old pattern of ignoring meta and focusing on monetizing the core (why fix something that isn’t broken right?). Toy Blast and other casual match 3s monetize from core game – and they’re extremely good at it! So perfect in fact that the meta game, which plays a crucial part in monetization and progression curve of other mobile game genres, has been conspicuously absent. The popularity of matching candies, bubbles, gems and cupcakes is understandable, as the match3 core is a perfect fit for mobile and the way mobile games are played. For years now we’ve been witnessing what seems to be a never ending triumph of King’s Candy Crush Saga and its siblings at the peak positions of top grossing charts. Casual match3 games are and have always been one of the top dogs of the mobile game industry.
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